Clever marketing. It got people talking about a long forgotten and otherwise now unread publication again.
They countered it with a 'Why 90's raving was better' a few days later and it was also written from the perspective of an old DJ that didn't live the same life as most of us, with his jet setting lifestyle, so bore little resemblance of what raving meant to most of us.
Just out an of touch publication, with no real direction anymore, trying to fit in.