It is a big deal for the following reason.
While we are all supposed to be "equal" the reality is that we are not.
For a man of mixed racial origins to become the most powerful man in America, which has a very strong and recent history of racism is a big deal.
I agree with all those who say it should not be an issue as I am already aware of equality. However, there are millions of dumb people who are not and for them seeing a man of mixed race and his family daily on TV and running the shop will have an impact on latent racist attitudes.
No doubt it will only increase the racism of the hardcore cavemen minority, but they all deserve a bullet. Ironically one of them may aim one at Obama.
It may also serve as a moment that changes how young black people see themselves and what they can achieve.. . .I hope so.
I agree the media, have gone nuts on the subject, but it will tone down now.
Personally, I find his rapid rise to President is an interesting story.
I hope he does well as the world needs a real leader right now.
Anyone is better than old Dubya!
I totally agree with you there 
